MSLGROUP’s annual food and beverage trends forecast highlights "connective force."
Digital connectivity may be driving stress rates up, but it's also helping to bring consumers together over food and drink. Whether around the dining table or in social media conversations, food has emerged as a way to come together around matters of taste, ethics, culture and sociability, according to experts from MSLGROUP, Seattle Wash.
MSLGROUP's food and beverage experts monitor trends and industry research, and counsel America's food industry from farm to fork. Each year the expert team collectively synthesizes insights from extensive reviews of industry developments, attendance at a dozen industry meetings and analysis of sector sales data.