IDDBA study: Millennials will pay more for personal, environmental health attributes
This year’s edition also features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world.
Millennial shoppers are concerned not just with personal health but also environmental health, and they’re willing to pay extra for products that are sustainable. This is one of hundreds of findings in What’s in Store 2017, the latest edition of the annual trends publication from the International Dairy Deli Bakery Association (IDDBA), Madison, Wis.
Other findings in the book’s “Consumer Lifestyles” chapter include: