IRI announces next-generation, purchase-based targeting capabilities
Purchase-based targeting results in campaigns that are said to achieve a 50-100% return on advertising spending compared to other targeting methods.
Chicago-based IRI launch of next generation targeting solution, IRI Verified Audiences, which uses the industry’s most robust set of frequent shopper program (FSP) loyalty data to enable targeted campaigns based on actual purchase behavior. Purchase-based targeting results in campaigns that are said to achieve a 50-100% return on advertising spending compared to other targeting methods.
“We are leveraging the richest FSP loyalty data available from more than 120 million loyalty cards, dozens of other data sets, thousands of on-demand segments and sophisticated proprietary algorithms to offer the industry’s most precise targeting capabilities with IRI Verified Audiences,” says Andrew Appel, president and CEO. “Marketers continue to struggle with getting the right message to the right consumer at the right time because they are often relying on inaccurate or incomplete consumer data. With the verified purchase data available through IRI Verified Audiences integrated with our unmatched data sets, such as credit card purchase data, online click-stream data and mobile location data, we can help marketers seamlessly execute highly targeted campaigns to achieve maximum impact.”