Mintel: Less than half of Americans consider their diet to be healthy
When making food purchase decisions, more than one quarter (27%) of consumers say that health concerns influence their choice of food.
With every New Year comes new resolutions. For many Americans, that means working out more, de-stressing or eating better, and according to new research from Mintel, Chicago, it couldn’t come at a better time. That’s because the study, “Better-for-you Eating Trends: Spotlight on Real - US - September 2016,” reveals that less than half (42%) of Americans consider their diet to be healthy.
Indeed, less than two in five (38%) consumers agree that healthy foods are worth the added expense, and just 44% pay attention to serving sizes. Americans also generally appear to be largely distrusting of food brands, as only 14% believe regulatory approval indicates a food is healthy and just 16% trust the health claims on food and beverage packages. What’s more, a mere one quarter (23%) of consumers agree that the US Dietary Guidelines are good for them.