General Mills unveils new product introductions for 2017
General Mills, Minneapolis, unveiled a host of new products rolling out in early 2017 aimed at meeting today’s snacking trends.
“Snacking presents a tremendous growth opportunity for General Mills,” says Ken Powell, chairman and CEO. “Our products are in 97% of U.S. consumer households, and about one-third of our global sales are international. This gives us a great ability to listen and deliver what consumers want. And, while preferences are changing faster than ever, what hasn’t changed is the desire for food that tastes great, is convenient and affordable. Our scale allows us to easily transfer great ideas into great products around the world.”