Hy-Vee, Robinson Fresh introduce ‘ugly’ produce to combat food waste
To further combat the nation’s food waste issue, Hy-Vee partnered with Robinson Fresh, Eden Prairie, Minn., to offer its unique line of Misfits produce. Misfits provides customers more fruit and vegetable variety at a lower cost while also helping to reduce produce waste. Through the program, 4-6 Misfit items are delivered weekly, based on seasonality, and are sold on average at a 30% discount.
“Ugly” produce is cosmetically challenged fruits and vegetables that would traditionally go unsold due to the industry’s size and shape standards.