This survey highlights Top 5 food trends driven by young consumers.
In a study examining dining experiences of Millennial consumers (18-34 year olds), Y-Pulse, Chicago, dug deep into what drives the same consumer to very different types of food experiences outside the home. To craft the survey, the Y-Pulse team engaged with foodservice experts who regularly participate in trends surveys, but also included creative experts who work in fashion, architecture and fine arts.
What emerged from the study was a richly detailed and insightful picture of dining trends driven by the younger, modern consumer, as well as the degree that they diverge from overall consumer preferences.