While food safety, particularly in the ice cream category, has become a topic of interest among both consumers and industry players alike, the conversation in past years has oftentimes been spurred by unsavory events. However, with the intention of becoming proactive rather than reactive, today’s conscientious brands can maintain consumer trust and become ambassadors for food safety.
While listeria challenges every part of the food industry, increased consumer education and a growing awareness of this stubborn pathogen has brought it to the forefront of the ice cream category. By incorporating best practices from brands that have made a public commitment to proactivity in the realm of food safety, companies can strive for similar excellence. Graeter’s Ice Cream, Cincinnati, minimizes the potential food crisis with three critical elements implemented into a strict food safety regimen: