Even though dieting is on the decline, “my own diet” is still rising as the most common way consumers take control of their intake.
U.S. consumers will take a personal approach to their health and wellness in 2017, reports The NPD Group, Chicago. Wearable devices that track footsteps and apps that track calories enable consumers to develop their own personal plans to meet their needs, rather than relying on health plans based on averages. Even though dieting is on the decline, “my own diet” is still rising as the most common way consumers take control of their intake, according to NPD Group’s continual tracking of consumers’ eating attitudes and behaviors.
“Consumer attitudes toward health today have evolved beyond diet, exercise and the specific attributes (presence or absence) of food items,” says Darren Seifer, food and beverage industry analyst. “Now, they’re looking for personal plans that meet their own specific interests, and more importantly, their lifestyles.”