Ben & Jerry’s, Burlington, Vt., expanded its offerings with Pint Slices—a round, single-serving of chunks and swirls, enrobed in a decadent chocolatey coating.
“We know our fans love our pint flavors, they love our big chunks, and 82% of our fans already enjoy novelties,” says Dave Stever, chief marketing officer. “Now, we want them to enjoy ours. After years of exploring and refining new equipment, we finally figured it out.”