National Grocers Association shares findings on grocery shopping trends
The results revealed high consumer satisfaction among independent supermarkets.
The National Grocers Association (NGA), Arlington, Va., released topline results from its national grocery shoppers survey that was conducted by Nielsen, New York, on behalf of NGA. The survey segments data by independent shoppers from regional and national chain shoppers, and provides analysis into consumer attitudes and behaviors and recommendations on how independents can identify trends and implement strategies to grow their bottom lines.
The results revealed high consumer satisfaction among independent supermarkets. In fact, 82% of respondents who primarily shop at an independent supermarket reported being very/extremely satisfied compared to 65% of respondents who reported being very/extremely satisfied with a national chain. Findings from the survey also showed that independent grocers perform highly in featuring fresh food, the selection of locally grown produce and other packaged goods and high-quality fresh fruits and vegetables.