Cargill study: Hispanic customers frustrated with lack of variety in meats
Currently, 55% of Hispanic shoppers spend more than $100 on groceries each trip, with 81% making one or more trips to the grocery store weekly.
For many Hispanic consumers, searching for the ingredients they need to make traditional meals has become a timely endeavor. A study by Cargill, Wichita, Kan., found Hispanic consumers are frustrated and visiting 3-4 stores a month due to an inability to find variety meats, a focal point in their cultural traditions. Difficulty in locating variety meats drives shoppers from traditional retailers to other channels, including local mercados and carnicerias.
This gap in consumer shopping experience illustrates the variety meats void in many grocery meat cases. Research found 73% of Hispanic shoppers agree they would shop at a particular store because it carried beef variety meats, with 76% agreeing they want to buy their variety meats at the same store as the rest of their groceries.