Southeastern Grocers launches largest-ever transformation of private label products
Southeastern Grocers, the Jacksonville, Fla.-based parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label products, which will span approximately 3,000 items across all categories throughout each banner specific store.
To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products. And over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation.