“Power of Meat” study: Deflation changing retail meat purchases
The study found that selling meat as part of a total meal solution in ready-to-prepare meal kits drew consumer interest and has the potential to yield increased sales.
After years of increasing prices in a volume-challenged marketplace, deflation is profoundly changing the meat purchase yet again, according to a study released by The Food Marketing Institute (FMI), Arlington, Va., and the North American Meat Institute (NAMI), Washington, D.C.
The “Power of Meat” study, made possible by Sealed Air’s food care division, Elmwood Park, N.J., discovered that price relief is driving a greater willingness for experimentation and premium product purchases among consumers.