Packaged Facts: Frozen foods market sales to reach $22B
The frozen food market has proven to be largely resilient in the face of both the fresh food and meal kit trends.
As the rising popularity of farmer’s markets and the locavore movement attest fused with consumers’ inaccurate presumptions on frozen foods, fresh foods are in high demand among American consumers. As a result, popular food segments of yesteryear—namely frozen and canned products—have received the cold shoulder, especially with the emergent popularity of meal kits.
Nevertheless, the frozen food market has proven to be largely resilient in the face of both the fresh food and meal kit trends. Sales have been steady, if unspectacular, since 2012, according to market research firm Packaged Facts, Rockville, Md.