Blue Bunny announces new ice cream treats for 2017
Blue Bunny, Le Mars, Iowa, is upping the ante with a new lineup of products, including personal-sized ice cream Bunny Snacks novelties and several new scoopable ice cream flavors like PB 'N Cones, Rockin' Rocky Road, Monster Cookie Mash, Toffee Brownie Twist and more.
"In 2016, Blue Bunny re-launched our brand, taking it to a whole new level of fun and playfulness with exciting flavors, unique see-through packaging and introduction of Blu, our brand ambassador everyone has come to love," says Adam Baumgartner, vice president of marketing. "In 2017, we're dialing that up even more with adventurous, new flavor combinations, twists on classics and completely new ways to enjoy ice cream like the personal-sized Bunny Snacks."