Study: U.S. consumers find parity between grocers' private label frozen desserts, national brand counterparts
Sales of private label frozen desserts have grown steadily over the last couple of decades.
Ice cream is among the largest supermarket food categories, one of only 10 with double-digit billion dollar sales, according to “Ice Cream and Frozen Desserts in the U.S., 9th Edition,” a study produced by market research publisher Packaged Facts, Rockville, Md.
Sales of private label frozen desserts have grown steadily over the last couple of decades. In fact, store brand/private label products account for nearly 20% of all frozen dessert sales, with packaged and novelties combined, and as much as half the sales in the sherbet/sorbet/water ice category, the study says.