Study: CPG manufacturers show price declines of -1.6% in 2016
The overall decline was primarily driven by lower trade pricing in the refrigerated and frozen segments, -5.4% and -8.0% respectively.
Consumers are paying less for grocery items in 2016, according to the latest data from Price-Trak, an Albany, N.Y.-based market research company specializing in price and trade promotion reporting of 150 standard categories.
Overall, manufacturers softened their list prices by -1.6% within the total consumer packaged goods (CPG) area. The data was collected from a broad panel of retailers, and examined the same UPC’s items between years, totaling over nearly 90,000 unique items examined. List price is the price that manufacturers sell their items to the retail trade, and provides the most accurate view of trade pricing vs. retailer shelf pricing, which can include various promotional allowances.