Apio’s “100% clean label” initiative focuses on reformulating supplier-sourced salad dressings and toppings and vegetable tray dips.
Apio, Inc., a Guadalupe, Calif.-based producer of fresh-cut vegetables and salads under the Eat Smart brand, is said to be the first brand in the non-organic salad kit and tray category to commit to clean ingredients and labeling, with plans for all products to contain a “100% clean label” by the end of 2018.
“All Eat Smart products will be free from high-fructose corn syrup, artificial preservatives, hydrogenated fats, as well as artificial colors, flavors and sweeteners by the end of next year,” says Molly Hemmeter, chief executive officer. “Clean labeling is an important part of this initiative. Our easy-to-understand labels will list recognizable ingredients that consumers can feel good about putting in their bodies and serving to their families.”