A majority of Americans (57%) plan to change their diet in 2017 to get healthy, not thin.
Spurred by the growing trend of the flexitarian diet in mainstream culture, Green Chef Corp., a Boulder, Colo.-based USDA-certified organic meal kit delivery company, released the “2017 Dietary Fluidity Report.” The results of the independent survey confirmed anecdotal customer behavior showing users were keen to try new diets, empowered by the ease of doing so with meal kits. The report found the majority of Americans (57%) plan to change their diet in 2017 to get healthy, not thin. In fact, getting healthy (57%) far outweighed other common reasons for modifications, including slimming down for an occasion (10%) and medical recommendation (10%).
"The American way of eating is no longer a one-size-fits-all model. Not only are people changing their diets long term, but they'll [also] transform them from week to week," says Michael Joseph, co-founder and CEO. "We suspected dietary fluidity was on the rise, but seeing the sheer volume of people planning to alter their diet was striking."