Project Juice perfects “ugly produce” through nutritious juicing
Project Juice, a South San Francisco, Calif.-based organic cold-pressed juice processor, aims to change public perception surrounding ugly produce through the launch of its new seasonal blend for spring – Ugly and Awesome.
So-called ugly produce is imperfect in only one way—cosmetically. Ugly and Awesome uses 99% ugly produce to develop 100% organic Apple, Strawberry, Cucumber, Bok Choy and Ginger varieties.