Hollandia Produce unveils strategic brand re-launch
The migration to one consistent Pete's Living Greens brand across all product lines will address consumer purchase drivers and sow the seeds for innovative new products.
Hollandia Produce, Carpinteria, Calif., announced plans to re-launch its Grower Pete's and Live Gourmet brands as one congruent new brand—Pete's Living Greens. The migration to one consistent Pete's Living Greens brand across all product lines will address consumer purchase drivers and sow the seeds for innovative new products that will sprout onto the scene as the company expands its retail presence eastward.
As a result, every Pete's Living Greens package will receive a cosmetic makeover featuring newly designed labels and a refreshed logo, along with other branded consumer elements. For instance, Pete's Living Greens organic butter lettuce will come in clear clamshell packaging with a new label and easily identifiable benefits.