The MegaStudy also revealed that 68% of grocery visits are relatively small trips—10 items or less.
Contrary to common perceptions, women now account for just 51% of grocery store shoppers, narrowing the gender gap in this key consumer packaged goods channel. However, women still buy more items and spend more—on average $2.73 per shopping trip more than men—according to the latest VideoMining Grocery Shopper Impact (GSI) MegaStudy, produced by VideoMining Corp., State College, Pa.
The latest release of the GSI MegaStudy introduces VideoMining’s new Decision Analytics capability, which sheds light on where shoppers are making buying decisions and how the decision process differs across brands, categories and shopper segments.