Peet’s Coffee creates ready-to-drink cold brew coffee distribution
Peet's Coffee, Emeryville, Calif., launched Coldcraft, a new dedicated business unit for ready-to-drink cold brew coffee chilled distribution. Under Coldcraft, Peet's and Stumptown Coffee Roasters RTD cold brew bottles and on-tap kegs will be delivered chilled by its own direct-store delivery network.
"With the introduction of Coldcraft, we will continue to provide our consumers with new ways to enjoy the high-quality coffee they expect from us," says Dave Burwick, chief executive officer. "True cold brew coffee is steeped slowly, and most importantly, requires continual refrigeration all the way to the point of consumption. Using the same model as we do with our bagged bean business, Coldcraft's refrigerated direct-store distribution network will ensure that every bottle of cold brew is as fresh and flavorful as possible when it hits cooler shelves."