Bel Group inaugurates Vietnam plant to produce The Laughing Cow cheese
The production site was built in 11 months, and integrates all of Bel’s manufacturing expertise to deliver the highest quality products, food safety and environmental performance.
Bel Group, France, inaugurated a plant in Binh Duong province, Vietnam, to produce The Laughing Cow cheese. The new production site is aimed at supplying the Vietnamese market and supporting the group's growth in Southeast Asia.
“I’m very pleased today to be inaugurating this Bel plant in Vietnam, which marks another step in our development in Southeast Asia,” says Antoine Fiévet, chairman and CEO. “The Laughing Cow is an iconic brand here, and I am delighted that we are strengthening the group’s presence in this country to supply Southeast Asian markets. Bel’s international business model helps balance our growth opportunities and risk, while serving to locate our production facilities closer to consumer markets.”