Survey: Consumers still seek nutrition information, but many doubt food choices
The vast majority of consumers—eight in 10 (78%)—say that they encounter a lot of conflicting information about what to eat/avoid.
Americans are consuming food information from more sources than ever before, yet their nutritional literacy is sorely lacking, according to the 12th Annual"Food and Health Survey," released by the International Food Information Council Foundation (IFIC), Washington, D.C.
“As in previous years, the Food and Health Survey has shown that Americans feel overwhelmed by conflicting food and nutrition information,” says Joseph Clayton, chief executive officer. “But, this year, we’re finding troubling signs that the information glut is translating into faulty decisions about our diets and health. As policymakers work to revise the Nutrition Facts panel and define ‘healthy’ on food labels, it’s more crucial than ever before that we empower consumers with accurate information based on the best available science, in terms they can easily understand and put into action.”