Facial recognition software sheds light on why pizza makes consumers happy
DIGIORNO conducted a social experiment using 24 real people, and measured the effect of oven-fresh pizza on gatherings.
To better understand the power of pizza, DIGIORNO conducted a social experiment that measured its effect on the moods of partygoers. While most would think it's the first bite that elevates the mood, the study revealed that partygoers were actually happiest when smelling the aroma of pizza baking in the oven.
To conduct this experiment, DIGIORNO recruited real people to host friends and family for a pizza party at a Manhattan loft. During three separate parties, the room was set up with more than 40 high-resolution cameras that captured footage of guests while pizza baked in the oven and after it was served.