Consumer Reports study finds America's grocery shopping is undergoing a revolution
This survey found 70% of respondents were either completely or very satisfied with the supermarkets where they do most of their grocery shopping.
In a society that wants “perfect” organic produce and meats delivered to the door, the act of filling up the pantry is undergoing a revolution. Consumers demand fresher produce, organic choices, low prices and more convenience from their grocers, according to a study produced by Consumer Reports, Yonkers, N.Y. In fact, U.S. shoppers are willing to go beyond their neighborhood supermarket to get what they want, and food retailers are introducing a variety of innovations to adapt.
In the study, “Faster, Fresher, Cheaper,” Consumer Reports notes the pace of innovation in grocery stores and convenience trends, including smaller-footprint stores that offer more limited, “curated” food selections for time-pressed customers; in-store meal kits; home delivery; curbside pickup; and partnerships with local farms. Consumer Reports also examines the supermarket of the future, which could include in-store sensors communicating with smartphone apps for easy purchase and no checkout lines and boutique-style “concierges” offering help throughout the store.