Campbell Soup invests in Chef’d to help grow e-commerce capabilities
Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site.
Campbell Soup Co., Camden, N.J., announced a strategic partnership and $10 million investment in Chef’d, an El Segundo, Calif.-based e-commerce meal marketplace, to help grow Campbell’s e-commerce capabilities.
With the investment, Campbell will become Chef’d’s largest strategic investor and receive a seat on the company’s board of directors. Under the terms of the partnership, Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics and insights on shopper behaviors. The two companies will also test various capabilities over the 3-year agreement around product innovation and fulfilment.