Bright Greens' products can be found in select Whole Foods markets and more than 1,000 Kroger stores.
Kellogg Co., Battle Creek, Mich., raised a seed round led by eighteen94 capital, Kellogg’s venture capital arm, in Bright Greens, a Canada maker of blender-free, plant-based frozen smoothies.
"We are excited to partner with eighteen94 and Blu to build our company," says Brian Mitchell, founder and CEO, Bright Greens. "The deep domain expertise and ability to help Bright Greens commercially was a true differentiator among the investors we met."