Unilever Ice Cream sweetens summer with new frozen treats
Unilever, Englewood Cliffs, N.J., introduced 16 new frozen treats across five of its brands: Breyers, GoodHumor, Klondike, MAGNUM Ice Cream and Popsicle.
"Through our research, we know consumers' taste and preferences evolve over time," says Alfie Vivian, vice president of marketing for refreshments. "It's important to give our customers more of what they love, and provide new offerings that satisfy different tastes, preferences and dietary needs. We're excited to bring joy to our fans by introducing a series of new innovations across our brands, whether that's new varieties, non-dairy options or products made with natural colors and flavors."