Ready Pac Foods, an Irwindale, Calif.-based subsidiary of Bonduelle, expanded into the fresh meal category with the introduction of its new Fresh Prep'd brand of fresh meals, including soup kits and wrap kits.
"We saw a great opportunity to diversify the company's offerings, and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow," says Tony Sarsam, chief executive officer. "The new Fresh Prep'd brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads."