Research shows consumers want safety, leak prevention, freshness, ease of opening
Respondents showed a strong preference for their milk to be induction sealed, with 77% wanting the product to come with a liner.
Selig, Forest, Ill., released new consumer research that shows consumers want freshness and tamper- and leak-proof packaging.
The research, carried out with U.S. consumers in focus group discussions by NSM Research Inc., UK, asked detailed questions to gauge their experiences with packaging seals of milk, peanut butter, mayonnaise and protein powder. Although “ease of opening” was ranked as important, “safety,” “leak prevention” and “maintaining freshness” were ranked as extremely important.