Ice cream is among the largest supermarket food categories, one of only 10 with double-digit billion dollar sales, according to Packaged Facts, Rockville, Md.
Even so, results from a survey conducted by Cumberland Farms, Framingham, Mass., revealed that 95% of respondents indulge in ice cream year-round, regardless of the season. When it comes to the time of day, 79% of respondents agree that the prime time to eat ice cream is during the evening between 5-11 p.m. And, nearly 60% of respondents eat ice cream out of a dish or cone vs. just digging in straight from the carton.