State of the Industry 2017: On-the-go breakfast sparks innovation
On the retail side, consumers are diversifying their breakfast selections, from yogurt to frozen breakfast sandwiches and even frozen snacks like bagel bites.
As the saying goes, “breakfast is the most important meal of the day.” However, new research from Mintel, Chicago, reveals that not all Canadians agree on the best breakfast location, as nearly two in three (64%) consumers aged 65 and over say that they eat breakfast at home every day compared to just two in five (41%) Canadians overall and just over one-third of (36%) consumers aged 18-34.
While there’s no place like home to eat breakfast for Canada’s senior population, going out for breakfast is becoming a popular option for the majority of consumers. For instance, nearly three-quarters of Canadians (73%) say that they eat breakfast at a coffee shop or quick-service restaurant at least once a month compared to less than half of those aged 65+ (45%).