State of the Industry 2017: Private label drives frozen desserts category
Store brand/private label products account for nearly 20% of all frozen dessert sales, with packaged and novelties combined, and as much as half the sales in the sherbet/sorbet/water ice category.
Sales of private label frozen desserts have grown steadily over the last couple of decades, according to “Ice Cream and Frozen Desserts in the U.S., 9th Edition,” a study produced by Packaged Facts, Rockville, Md. In fact, store brand/private label products account for nearly 20% of all frozen dessert sales, with packaged and novelties combined, and as much as half the sales in the sherbet/sorbet/water ice category, the study says.
The starting point was the explosion in quality among branded frozen desserts marked by a burst of activity in the premium category. Private label frozen desserts, which accounted for a lot of the low-end activity, were being squeezed out of the market.