How brand owners can identify the right packaging materials
Brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.
TricorBraun, Oak Brook, Ill., released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials. This report outlines how brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.
The study, "Material Selection Matters," outlines the four key considerations for material selection in primary packaging, specifically custom rigid packaging: