Carvel, Atlanta, partnered with Rich Products Corp., Buffalo, N.Y., to create Carvel Ice Cream Cookie Cake, what is said to be the first in the grocery space.

"Consumer demand for Carvel outside of the famous ice cream shops in the northeast and Florida continues to grow," says Dave Mikita, senior vice president global channels, the multi-channel and licensing division of FOCUS Brands, Carvel's parent company. "People don't want to wait for a special occasion to treat themselves. The Carvel Ice Cream Cookie Cake is a first-of-its-kind product innovation at grocery, while having the convenient, shareable, 'serve anytime' qualities consumers are seeking."