Harris Poll surveyed U.S. adult men to measure their attitudes and behaviors regarding shopping for groceries
Men are taking more control over grocery shopping and cooking than ever before, with 84% of them saying they're the primary grocery shoppers in their households (a 19 percentage point increase over the past decade), according the latest research from Men’s Health magazine, a brand of The Rodale Inc., Emmaus, Pa.
The study, "How Men Shop for Food," conducted online with Harris Poll, Rochester, N.Y., surveyed U.S. adult men to measure their attitudes and behaviors regarding shopping for groceries, eating healthy, preparing meals for themselves and others and their influence over purchasing decisions.