Study: Gen Xers represent almost a quarter of all restaurant visits
Restaurant operators are looking to increase their traffic share wherever they can, and a focus on Generation X, who represent 20% of the U.S. population, could be among the answers.
Forever in the shadow of Boomers and Millennials, Gen Xers can now take center stage as an important customer base for restaurants, finds The NPD Group, Chicago. That’s because Generation X, ages 36-52, now represents 23% of all restaurant visits, not a significant difference from Boomers and Millennials, who represent 26% and 25% of visits respectively, according to “What Matters Most To Key Generational Groups.”
“Boomers and Millennials still make the most visits to restaurants and foodservice outlets, but Gen Xers aren’t far behind,” says Bonnie Riggs, restaurant industry analyst. “Many Gen Xers are looking to the convenience and experience restaurants offer because their kids are older and more independent.”