Study: The future of the B-to-B customer experience
As the pace of innovation continues to accelerate, companies will put more emphasis on the experiences they deliver to customers to create a competitive advantage.
This is the age of the customer. That’s because customers know more and expect more. Fast forward 7 years from now, and there’s little doubt new priorities will have emerged for business-to-business companies.
So, who wins in the year 2020? Arguably, it’s the most forward-thinking companies – those that consciously and deliberately work at anticipating the future needs.