This white paper reveals that current online customer service strategies are not supporting sales activity.
DeviceBits, a Columbus, Ohio-based artificial intelligence (AI) software provider, unveiled its latest white paper report, “How Successful Brands Today Are Implementing The Right Automated Customer Service Strategy,” which addresses the three main ingredients for successful customer service—AI, digital self-support materials and the right platform to deliver these in the right customer experience.
An online survey to more than 550 brands and marketers showed that 40.9% said customer service would benefit most from better online support that utilized AI with live chat, self-support or automated response materials. This was ahead of sales (36.4%) and order/fulfilment (34.1%).