IDDBA’s superconsumer research reveals retail opportunities in bakery, cheese, dairy, deli
Superconsumers are consumers who are heavy users of a particular product and are highly passionate about that product.
The International Dairy Deli Bakery Association (IDDBA), Madison, Wis., released “Superconsumer Phase 1: Setting the Stage” research, which details the importance of profitable and insightful consumers for retailers and manufacturers.
IDDBA commissioned The Cambridge Group, Chicago, to begin exploring superconsumer opportunities in bakery, cheese, dairy and deli.