Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the United States.
Nielsen, New York, and ALDI, Batavia, Ill., announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the United States.
“We are continually creating a better grocery store for our customers,” says Scott Patton, vice president of corporate buying at ALDI. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best – save people money on their grocery bills.”