Fenwick Brands’ new investment provides equity for emerging CPG brands
Fenwick's strategy allows for a flexible approach, and the fund will make minority or majority investments.
Fenwick Brands, Inc., a Birmingham, Ala.-based investor of consumer packaged goods (CPG), closed its first committed investment fund, Fenwick Brands Fund I, LLC, which will focus on providing growth equity for emerging CPG brands.
"We are very pleased with our diversified investor base of high net-worth individuals, family offices, industry veterans and institutional organizations," says Melissa Baker, chief executive officer. "In fact, many of our fund's investors are current or former senior-level executives in the consumer industry. We see this as a resounding endorsement of our mandate and our strategy. Companies at our investment life-stage are often at an inflection point. Our thesis is built around putting strong foundations in place, so that brands can scale quickly and win.”