Rosina unveils new packaging for frozen Italian meatballs
The company conducted extensive sensory testing against a competitive product set at a leading research university where consumers selected Rosina's Italian and Homestyle as the top meatballs in their category.
Rosina Food Products, Inc., Buffalo, N.Y., unveiled new packaging across its full line of Rosina brand frozen meatball products.
A fresher, brighter, bolder new package elevates the Rosina brand while prominently featuring enticing product photos. Key product style/flavor information such as Italian Style, Homestyle, Swedish Style, etc. is color coded and more prominently displayed, as is product size and count information, making it easier for consumers to make their product selection. In addition, the packaging features an "Oven-Baked Goodness" burst to promote a healthier alternative to the fried selections of other meatball brands.