Study reveals U.S. retailers struggle to make category management more customer relevant
Results show that 60% of retailers plan to use cloud- or SaaS-based models for merchandising and category management within the next 12-24 months.
Symphony Retail Solutions (Symphony GOLD), Atlanta, and EIQ, Boston, Mass., announced the results of their category management survey of U.S. retailers.
Results from the study, “Competing in the Age of Amazon,” aggregate the views of 52 retailer respondents (grocery, do-it-yourself and consumer electronics) in the United States, and identify current market trends.