Study: IT must drive digital transformation in grocery manufacturing
Modern consumer mindsets and preferences combined with technology make it so that nimble disruptors are eating into grocery manufacturers’ profits at a rapid pace.
Ask any CPG executive about digital disruption, and they will most likely share a similar sentiment—Digital now stands as the gatekeeper to growth in just about any industry.
For years, grocery manufacturers had the formula down. Keep a watchful eye on supply-side size and scale, distribute inventory as widely and inexpensively as possible and profits would follow. Compared to today, it was a simple world with traditional, mass-produced products distributed via a limited number of traditional channels.