Nielsen: Organics in more channels, at lower price points
Premier natural and fresh outlets account for 26% of organic spend, but share has started to shift in the last two years.
In the past, organic products were most prevalently available in premier natural and fresh grocery stores. In recent years, however, organics have become more accessible—and popular—than ever, with dollar sales shifting across channel lines. Premier natural and fresh outlets account for 26% of organic spend, but share has started to shift in the last two years, according to “Organic Products are Showing up in More Places—and For Less Money,” a report presented by Nielsen, Chicago.
Warehouse/club stores, which gained 0.8 percentage point in the last two years, now represent 27% of all organic spend. But, organic products aren’t just making headway in the channels that high-income shoppers are more likely to frequent. In fact, supermarkets, mass merchandisers and discount grocery channels now represent a combined 25% share of organic spend, up 2.0 percentage points from two years ago.