Research proves Millennials focus on fresh, fitness, flavor
Businesses and brands that mine this treasure trove of online data will be the ones that market their products successfully.
A new study from CBD Marketing, Chicago, confirms Millennials' pivotal role in upending long-standing "truths" within the food, beverage and supplement categories. The research analyzed 12.5 million social media posts and other online commentary specific to the three product groups from U.S. Millennials, ages 18-35. The study covered a 1-year period ending in August. Women created 62% of the content; men 38%. More than 80% of the content and posts appeared on social media platforms.
"Consumer products companies are obsessed with Millennials, and with good reason," says Lori Colman, co-CEO. "They are one-fourth of the population and represent $10 trillion in lifetime buying power. Millennials share their opinions and buying habits online via social media platforms and on other sites. Businesses and brands that mine this treasure trove of online data will be the ones that market their products successfully."